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It began with one van and a promise

Around 1990, in the village of Virovo, a young Goce Nikoloski loaded the first sacks of charcoal into a well-worn Mercedes van. No warehouse, no fleet — just steady hands, long roads, and a promise: whatever leaves our yard must be worth the fire it feeds.

Beside him from the first day was his wife and co-founder, Milica Nikoloska. Through cold seasons at the kilns and long nights over the books, they turned a village craft into a company a whole region came to rely on.

Three decades later the vans are newer and the kilns are busier, but the promise hasn't changed. Today their son Ljupco leads Virovo Promet — and every bag still carries what Goce and Milica started with: honest work, done together.